Bowersox

Its launch debut has slipped repeatedly and, according to Bowersox, will now occur no earlier than the end of next year.

A primary-level channel participant is a business that is willing to participate in responsibility for inventory ownership or assume other financial risks, thus including primary level components (Bowersox and Closs, 1996).

Bowersox and Closs (1996) state that the emphasis on cooperation represents the synergism leading to the highest level of joint achievement.