Ctw in a sentence

According to Morrow, despite the CTW Model's effectiveness in creating a popular show, commercial television "made only a limited effort to emulate CTW's methods", and did not use a curriculum or evaluate what children learned from them.

Muppet creator Jim Henson owned the trademarks to the Muppet characters : he was reluctant to market them at first, but agreed when the CTW promised that the profits from toys, books, and other products were to be used exclusively to fund the CTW.

Random House and the CTW named Christopher Cerf to assist the CTW in publishing books and other materials that emphasized the show's curriculum.

According to CTW researchers Rosemarie Truglio and Shalom Fisch, Sesame Street was one of the few children's television programs to utilize a detailed and comprehensive educational curriculum, garnered from formative and summative research.

According to the CTW's research, children preferred watching and listening to other children more than to puppets and adults, so they included children in many scenes.

Ann Kearns, vice president of licensing for the CTW in 2009, stated that Whaley was responsible for expanding the licensing to other products, and for creating a licensing model followed by other children's shows.

As a result, the CTW decided to depend upon licensing arrangements with toy companies and other manufacturers, publishing, and international sales for their funding.

By 2005, income from the CTW's international co-productions of the show was $96 million.

Cooney brought in Bill Whaley in the late 1970s to work on their licensing agreements, but he was unable to make up for the CTW's losses until 1986, when licensing revenues stabilized and its portfolio investments increased.

Cooney was responsible for the show's creative development, and for hiring the production and research staff for the CTW.

CTW research also revealed that the children's hesitations and on-air mistakes served as models for viewers.

Davis, p. 144 They were responsible for developing a system of planning, production, and evaluation, and the interaction between television producers and educators, later called the "CTW model".

Davis, p. 192 The CTW was not incorporated until 1970 because its creators wanted to see if the show was a success before they hired lawyers and accountants.

Davis, p. 204 In the early 1970s, the CTW approached Random House to establish and manage a non-broadcast materials division.

Davis, p. 205 Shortly after the premiere of Sesame Street, the CTW was approached by producers, educators, and officials in other nations, requesting that a version of the show be aired in their countries.

Davis, p. 348 The CTW changed its name to the Sesame Workshop (SW) in June 2000 to better reflect its entry into non-television and interactive media.

Davis, p. 5 Publishing In 1970, the CTW established a department overseeing the development of "nonbroadcast" materials based upon Sesame Street.

Eventually, the CTW got its own line item in the federal budget, but by 1981, government funding for Sesame Street had been terminated.

Founding For the next two years, Cooney and Morrisett worked on researching and developing the new show, raising $8 million for Sesame Street, and establishing the CTW.

He also agreed to waive his performance fee for full ownership of the Sesame Street Muppets and to split any revenue they generated with the CTW.