Embracer

Plaion is an Embracer Group company, and this deal is one of the first announced following Embracer’s split into three companies: Asmodee, Coffee Stain & Friends, and Middle-earth Enterprises & Friends.

All of this was shared during Embracer Groups' latest earnings call with investors.

At the time the deal was announced, both Embracer Group and Saul Zaentz Company declined to say how much the rights to had sold for.

In addition to Heroes of Middle-earth, Embracer also has other Lord of the Rings games in development, such as Gollum and Return to Moria.

In August 2022, news broke that Embracer Group had acquired the rights to The Lord of the Rings from The Saul Zaentz Company, the rights holders for the franchise since 1976.

In fact, we believe it is probable that Embracer Group’s various parts can profit from each other’s knowledge, contacts, experience, IPs, resources, and all kinds of things.

Now, a little under a year after this deal was made, Embracer has revealed that it's teaming up with Amazon to create an expansive MMO that will launch at a point likely far down the road.

Sony are likely already regretting paying $3.6 billion for Bungie but the real disaster has been with Embracer Group.

This isn't an Embracer game, but it makes the point that Warhammer really sells well.

Volition, the studio behind the seriest, was shut down earlier this year following the game’s release and some from its parent company, Embracer.

What on earth just happened with Embracer Group?

Companies like Sony, Microsoft, and (at one point) Embracer have tried to enter this arms race against one another to snatch up talent at any cost.

Embracer’s Eve Air Mobility, Boeing’s Wisk, and are also working on flying cars.

It’s not clear how many of Saber’s and Embracer’s subsidiaries are included in the deal.

Oh, and we can’t forget that Take-Two Interactive is still working on purchasing Borderlands developer Gearbox from The Embracer Group for $460 million.

This move adds Pieces Interactive to the list of studios impacted by Embracer Group, which also shut down Free Radical Design, Onom and Volition Games, collectively affecting more than 1,000 employees.

Video game publisher Take-Two Interactive Software has acquired Entertainment, the company behind the franchise, for $460 million in an all-stock deal with Embracer, the latest big deal in the video game business.

Tim Clark and Embracer won’t get the same control here.