Meldrew

I’m upset that he’s morphed from leading man into Victor Meldrew-meets-Larry David.

Mental health and lifestyle blogger Vix Meldrew, who counts herself as a big Kardashian fan, says the campaign is simply "a case of ignorance" towards the illness.

Eventually Patrick proposes that the Trenches move house, but they soon realise that the Meldrew curse has followed them: Victor sent workmen to their home, thinking they were removal men who had initially come to the wrong house.

In fact, if anything, most admired him for having the guts to stand up and be counted, as the bizarre misfortunes that befell Meldrew would be enough to exasperate anyone.

In the final episode, " Things Aren't Simple Any More ", Meldrew is killed after being hit by a car.

Meldrew, cursed with misfortune and always complaining, is married to long-suffering wife Margaret, who is often left exasperated by his many misfortunes.

Meldrew is a foil for the bothersome aspects of children, cars, animals, power cuts and next-door neighbours (his particular example being Patrick Trench, played by Angus Deayton ).

The voice has Eeyore in it, and Morrissey and Victor Meldrew, and could only be English and from that postwar, post-punk generation".