Premiumization

Disappointing short-term performance aside, I still view Heineken's long-term strategy of targeting emerging markets and premiumization as being sound.

From our analysis of other beverage businesses, this "premiumization" is better considered a structural change rather than a trend, placing FeverTree in the front seat for revenue outperformance.

Heineken continue to drive premiumization and grew volume by mid-single digits.

Jahwa focuses on expertise, premiumization, and experiential to enhance brand equity.

Maison Courvoisier hopes to see continued premiumization and excitement for the Cognac category for years to come.

People are demanding GMO-free products, and the premiumization trend further supports this.

In Fabric Wash, our focus on core and premiumization continues to yield strong results,” HUL said.