Scattergun

Combined with a scattergun transfer strategy that led to millions being wasted on talent no longer at the club, or looking to be sold, United have brought the problem upon themselves.

Most people assume social media and online marketing is the best way to market – but it can be an expensive scattergun approach if you’re not experienced in how to target adverts.

This is typical EU with a scattergun, piecemeal, robbing Peter to pay Paul approach that makes little sense.

For those who keep a shotgun for home defense – and the scattergun is the queen of personal defense weapons inside about 100 yards – you’ll also want to pattern your gun and your defense load at that distance.

Shotgun ammunition switched to plastic hulls in the mid-20th century (shotgun shells had previously been made of paper or, if you were rich, brass) with a brass base and basically became the only game in town for feeding a scattergun.

From being raved as the successor to the Barbadian legends like Malcolm Marshall, the tearaway transgressed into a scattergun bowler.

Lipson said the other nine questions were a "scattergun" aimed at testing "the kind of knowledge that might be particularly relevant in New Zealand".

SIMON LAMBERT: Bristol will ban all diesel cars, while London would charge an old Ford £12.50 but a new Bentley nothing, so what scattergun driving scheme will your council bring in?

Chris Goode's "remix" of — Derek Jarman's iconic art-punk film of 1978 — is a scattergun theatrical update that attempts to take in social and political changes of the last four decades.

While rival clubs seemed to be presided over by a coherent development philosophy, United's transfer strategy looked scattergun and panicked.