Spectaculars

Not only do there need to be numerous scenes of the robots transforming, but the films are high-octane action spectaculars that often feature 45-minute-long battle and destruction sequences.

Primedia Outdoor delivers exposure across a mix of media opportunities and audience environments, including high-end digital billboards, freeway and suburban spectaculars and street furniture, as well as classic roadside advertising.

With July Fourth falling on a weekend, giving communities extra days to host events, “we were looking at a record year,” said James Souza, the fifth generation of his family to operate Pyro Spectaculars by Souza from California.

If the set of a French formal garden complete with fountain was decidedly less overwhelming than Lagerfeld's usual Grand Palais spectaculars, the flower theme was clear enough.

This includes processions such as the Children's Parade, outdoor spectaculars often involving pyrotechnics, and theatre, music and visual arts in venues throughout the city, some brought into this use exclusively for the festival.