View example sentences and word forms for Spokesmodel.

Spokesmodel

Spokesmodel meaning

A spokesperson hired based on appearance or celebrity rather than credibility.

Example sentences (5)

She has landed numerous gigs including catalog, print modeling, runway and even serving five years as a spokesmodel for The Loop, a radio station in Chicago.

Speaking of her partnership with the brand over the years, Cheryl added: 'I have had an amazing experience as L’Oreal Paris’ UK spokesmodel for the past nine years and have loved working with the team over there.

A classic example of the spokesmodel are the models hired to be the Marlboro Man between 1954 and 1999.

A spokesmodel may be a celebrity used only in advertisements (in contrast to a brand ambassador who is also expected to represent the company at various events), but more often the term refers to a model who is not a celebrity in their own right.

In 2006, Cruz became spokesmodel for French cosmetics company L'Oréal to promote products such as the L'Oréal Paris hair dye Natural Match citation and L'Oreal mascara products. citation She receives $2 million a year for her work for the company.