Toutiao

Related hashtags attracted 560 million views on Weibo, and topped hot search lists on the Weibo, Baidu, and Toutiao platforms.

Toutiao offers personalized news feeds based on user activity patterns, making it unique in China.

Soon after, online news iFeng and Bytedance-owned news aggregation platform Jinri Toutiao also shut down Mimeng’s accounts.

Data from Toutiao shows that almost 90% of its users come from places outside China’s first-tier cities of Beijing, Shanghai, Guangzhou, and Shenzhen.